Activity 2 Data

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Responses for Section 01

Id66676869707172737475767778798081MeanSt Dev
Coke8  77 9 9   73  7.1432.035
Dr Pepper  938    858   36.2862.563
Pepsi 8  89 7 15 2 575.7782.774
A&F55   2 111678   4.0002.784
Gap55 6  1  6 4 8 14.5002.449
Hollister   62       5   4.3332.082
Old Navy7 8   7  767363 6.0001.803
BMW597     8    7836.7142.059
Chrysler 147    1255 2  3.3752.200
Ford72 4 26   9 41  4.3752.774
GM542   8717 64 524.6362.292
Toyota598 99 9   66 467.1001.912
JC Penny   9 3 8  17 1  4.8333.601
Kmart 35 73 7  4  11 3.8752.357
Sears5  5 57   4 5  24.7141.496
WalMart  4 9 9  6  6 7 6.8331.941
Burger K 854  929 2  1  5.0003.295
KFC7 6 88 59 5 1 1 5.5562.920
McDonalds      7 91 7  676.1672.714
Pizza Hut68 4789 9  6  486.9001.853
Starbucks5 8985 391  45  5.7002.710
Taco Bell884  7 665   1915.5002.799
Facebook8    9 59   76  7.3331.633
Google  9   97  7   957.6671.633
Microsoft 78 89 856  8 8 7.4441.236
MySpace 7    76 8 5 1 96.1432.610
Yahoo  65878 557  5 86.4001.350
AT&T58 6  7    67 3 6.0001.633
Sprint   6 2    25  223.1671.835
Verizon    2   7985 8  6.5002.588

Summary of Brand Favorability

BrandnMeanMedianVariationVarianceSt DevData
Coke77.1437.024.8574.1432.0357 7 3 9 9 8 7
Dr Pepper76.2868.039.4296.5712.5639 3 8 5 8 8 3
Pepsi95.7787.061.5567.6942.7748 2 7 8 5 9 5 7 1
Abercrombie & Fitch94.0005.062.0007.7502.7846 5 8 1 1 2 1 5 7
Gap84.5005.042.0006.0002.4496 5 6 1 5 4 8 1
Hollister34.3335.08.6674.3332.0826 5 2
Old Navy96.0007.026.0003.2501.8038 6 3 7 7 7 7 6 3
BMW76.7147.025.4294.2382.0598 3 7 7 8 9 5
Chrysler83.3753.033.8754.8392.2004 7 2 2 5 5 1 1
Ford84.3754.053.8757.6962.7749 4 4 1 2 6 2 7
General Motors114.6365.052.5455.2552.2924 5 2 2 4 5 7 7 1 6 8
Toyota107.1007.032.9003.6561.9124 6 8 9 6 5 9 9 9 6
JC Penny64.8335.064.83312.9673.6019 7 1 8 1 3
Kmart83.8753.538.8755.5542.3571 3 5 1 4 7 7 3
Sears74.7145.013.4292.2381.4965 2 5 5 5 4 7
WalMart66.8336.518.8333.7671.9416 7 4 6 9 9
Burger King85.0004.576.00010.8573.2959 9 8 4 5 1 2 2
Kentucky Fried Chicken95.5566.068.2228.5282.9209 8 7 1 8 6 5 1 5
McDonalds66.1677.036.8337.3672.7147 1 7 7 6 9
Pizza Hut106.9007.530.9003.4331.8538 9 7 8 8 4 4 9 6 6
Starbucks105.7005.066.1007.3442.7105 8 5 5 9 9 8 1 4 3
Taco Bell105.5006.070.5007.8332.7996 8 8 7 1 1 9 4 5 6
Facebook67.3337.513.3332.6671.6335 9 9 8 6 7
Google67.6678.013.3332.6671.6337 9 7 5 9 9
Microsoft97.4448.012.2221.5281.2368 9 8 6 7 5 8 8 8
MySpace76.1437.040.8576.8102.6107 6 7 9 5 1 8
Yahoo106.4006.516.4001.8221.3505 8 5 7 7 8 8 5 5 6
AT&T76.0006.016.0002.6671.6335 6 7 6 3 8 7
Sprint63.1672.016.8333.3671.8352 2 6 2 5 2
Verizon66.5007.533.5006.7002.5882 7 8 5 9 8

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